Origin Story - About The Frugals

Origin Story

Every ensemble of superheroes has an origin story, often spurred by a common need and sparked when an ordinary moment became extraordinary. The Frugals are no different.

In March 2009, founder and creator Luke Knowles was in need of inspiration. He wanted to build a series of websites filled with the most reliable penny-pinching tools and advice, all for a single purpose: to protect mere mortals from overspending.

Knowles, himself a money-saving master, had the know-how and simply needed a clever way to tie the concept together. While watching a documentary on the animation studio Pixar and its film “The Incredibles,” Knowles experienced the equivalent of being bitten by a radioactive spider. After several days of feverish designing and super-powered planning, The Frugals were born.

Today, The Frugals are a branded family of several distinct websites with the combined goal of saving you money. Each costumed crusader is rooted in the pages of a modern-day, consumer-minded comic book, where high costs are a constant threat to the forces of sensible spending.

Finely-tuned powers and colorful personalities set the cadre of characters apart from competitors. Coupon Sherpa is the leader of the crew, a frugal force for coupon codes as well as printable and mobile coupons from merchants both online and off.

Gift Card Granny is a singular force on the Internet, assembling discount gift cards from online resellers into one comparison marketplace. Mr. Free Stuff and Mrs. Sweepstakes, the original members of The Frugals legion of heroes, are trusted outlets for online freebies and contests. Future additions to the family include Inkjet Willy, who fights the injustice of high printer ink cartridges, and Battery Babe, your one-stop marketplace for finding the best price on all types of batteries.

Websites bearing The Frugals name are recognized leaders in the money-saving world. Coupon Sherpa, Gift Card Granny and Mr. Free Stuff have been featured in such respected publications as The New York Times, The Washington Post, Wired, The Globe & Mail and TIME magazine. (The Daily Planet and Clark Kent have yet to comment.) The Frugals share a trait with the most venerable characters of superhero lore: They only use their powers for good, not evil.

Visitors are never required to join mailing lists, pay upfront costs or divulge personal information. You reap the rewards of their superhuman discounts — always available for free. As a closely connected band of greenback gurus, The Frugals use convenience to thwart plans of time-draining domination. Each website is seamlessly linked to give you access to every coupon and discount when you need it.

Through a splurge-defying combination of convenience, reliability and monetary prowess, The Frugals make the Internet a safe and friendly place for every shopper. Trust them to save the money in your wallet.